Ayushman Hospital is a multi-specialty provider focused on trust and patient-first care. The project involved creating a consistent visual identity across social media and print materials, designed to reflect a professional yet warm brand presence, working around an existing logo.
Year
2020
Challenge
To craft a recognizable visual system that felt trustworthy and warm, while complementing a pre-designed logo and catering to both digital and print touchpoints.
Solution
Developed a cohesive visual style using a soft palette, clean typography, and modular layouts. Incorporated imagery that evoked empathy and warmth, focusing on real people and patient-first care ensuring all communication felt modern, accessible, and aligned with healthcare standards.
Workflow
Audited the existing logo and defined supporting visuals
Designed unified templates for social media and print
Delivered ready-to-use assets with visual guidelines
