Sahiti Malyala | Branding & Packaging Design

01. Experience

Klynk (Futuristic Labs) • Hyderabad • 2025 - Present

Continue core visual design ownership - run quick brand audits and patch gaps in the visual identity across touchpoints.
Maintain and evolve the design system to ensure cross-platform consistency.
Brief, manage and QA external agencies to deliver on-brand assets on schedule.
Align content with brand standards - set guidelines for motion, video and visuals.

Klynk (Futuristic Labs) • Hyderabad • 2025 - Present

Continue core visual design ownership - run quick brand audits and patch gaps in the visual identity across touchpoints.
Maintain and evolve the design system to ensure cross-platform consistency.
Brief, manage and QA external agencies to deliver on-brand assets on schedule.
Align content with brand standards - set guidelines for motion, video and visuals.

Klynk (Futuristic Labs) • Hyderabad • 2025 - Present

Continue core visual design ownership - run quick brand audits and patch gaps in the visual identity across touchpoints.
Maintain and evolve the design system to ensure cross-platform consistency.
Brief, manage and QA external agencies to deliver on-brand assets on schedule.
Align content with brand standards - set guidelines for motion, video and visuals.

Klynk (Futuristic Labs) • Hyderabad • 2022 - 2025

Led brand identity overhaul for Klynk and parent company; improved recall and market visibility.
Built scalable design system and UI assets for consistent multi-platform use.
Drove significant social growth and engagement with high-impact visuals.
Partnered with product, marketing, leadership and UX teams to deliver cross-functional campaigns.
Integrated AI tools (Adobe Firefly, Express) to speed ideation and iterations, and refine designs.
Designed packaging, event booths and marketing collateral for key industry events.

Klynk (Futuristic Labs) • Hyderabad • 2022 - 2025

Led brand identity overhaul for Klynk and parent company; improved recall and market visibility.
Built scalable design system and UI assets for consistent multi-platform use.
Drove significant social growth and engagement with high-impact visuals.
Partnered with product, marketing, leadership and UX teams to deliver cross-functional campaigns.
Integrated AI tools (Adobe Firefly, Express) to speed ideation and iterations, and refine designs.
Designed packaging, event booths and marketing collateral for key industry events.

Klynk (Futuristic Labs) • Hyderabad • 2022 - 2025

Led brand identity overhaul for Klynk and parent company; improved recall and market visibility.
Built scalable design system and UI assets for consistent multi-platform use.
Drove significant social growth and engagement with high-impact visuals.
Partnered with product, marketing, leadership and UX teams to deliver cross-functional campaigns.
Integrated AI tools (Adobe Firefly, Express) to speed ideation and iterations, and refine designs.
Designed packaging, event booths and marketing collateral for key industry events.

Remote • 2020–2022

Delivered branding and marketing design for 20+ clients across education, healthcare, fashion, beauty, FMCG, and hospitality.
Executed strategic rebrands to elevate positioning for startups and established brands.
Collaborated with agencies like Hidden Leaf Co, produced 80+ assets improving digital presence.
Created trend-aligned textile prints for Beetroot Clothing.
Built cohesive social media design systems; lifted average engagement 40%.
Produced event marketing and booth materials for 5+ events.

Remote • 2020–2022

Delivered branding and marketing design for 20+ clients across education, healthcare, fashion, beauty, FMCG, and hospitality.
Executed strategic rebrands to elevate positioning for startups and established brands.
Collaborated with agencies like Hidden Leaf Co, produced 80+ assets improving digital presence.
Created trend-aligned textile prints for Beetroot Clothing.
Built cohesive social media design systems; lifted average engagement 40%.
Produced event marketing and booth materials for 5+ events.

Remote • 2020–2022

Delivered branding and marketing design for 20+ clients across education, healthcare, fashion, beauty, FMCG, and hospitality.
Executed strategic rebrands to elevate positioning for startups and established brands.
Collaborated with agencies like Hidden Leaf Co, produced 80+ assets improving digital presence.
Created trend-aligned textile prints for Beetroot Clothing.
Built cohesive social media design systems; lifted average engagement 40%.
Produced event marketing and booth materials for 5+ events.