A packaging design project for Chandan Spices, aimed at giving their core range a clean, vibrant, and premium look. The goal was to highlight the richness of the product while balancing tradition with a modern, shelf-friendly aesthetic.
Year
2021
Challenge
To design packaging that felt premium without alienating the everyday Indian kitchen. The visual language needed to stand out in retail spaces while staying rooted in the cultural familiarity of the product.
Solution
Two visual approaches were developed:
A warm, earthy look with wooden textures and organic imagery for a rooted, homely feel.
A more modern, dramatic style with richer contrast and detailed spice photography for maximum shelf appeal.
Workflow
Conducted visual and competitive research to understand market trends and shelf presence
Created moodboards to explore possible visual directions and stylistic cues
Designed two distinct digital packaging concepts with variations in layout, color palette, and imagery
Focused on establishing clear hierarchy and easy readability for key pack information
Built high-quality digital mockups to evaluate visual appeal and on-screen presentation
Refined details like typography, textures, and iconography to balance tradition with a premium feel
