EuroKids is one of India’s most trusted preschool chains, focused on early childhood education through playful learning. This project involved designing a series of social media creatives to engage parents and promote the preschool’s programs and philosophy. The content needed to reflect EuroKids' cheerful and safe environment, while staying on-brand with their visual identity and tone.
Year
2020
Challenge
To create social media creatives that appealed to parents while staying true to EuroKids’ playful identity. A key challenge was blending educational tips like parenting advice and habit-forming ideas into visually engaging, easy-to-digest layouts.
Solution
The designs used cheerful colors, simple illustrations, and childlike elements to make the brand stand out as playful and kid-focused, something parents could instantly connect with. Educational tips were broken down into bite-sized formats, keeping the messaging clear, helpful, and visually balanced within the fun aesthetic.
Workflow
Understood brand guidelines and visual tone to align with EuroKids' cheerful identity
Identified monthly themes and content buckets based on academic calendars and parenting goals
Designed engaging templates with flexible layouts for quotes, tips, and announcements
Ensured consistency in color usage, illustrations, and typography across all posts
