For Klynk’s tradeshow presence, a comprehensive set of event collaterals was created, including standees, booth posters, placards, brochures, aprons, and t-shirts. The designs focused on maintaining visual consistency across large and small formats, ensuring the brand stood out while remaining approachable. Together, these elements built a strong and engaging brand experience that left a lasting impression on visitors.
Year
2023-2024
Challenge
Klynk needed to establish a strong and cohesive brand presence at industry tradeshows, where multiple brands compete for attention. The challenge was to design a wide range of collaterals that not only stood out in a crowded environment but also felt consistent and true to Klynk’s identity across different formats and scales.
Solution
A unified design system was applied to every touchpoint, including standees, booth posters, placards, brochures, aprons and t-shirts, balancing bold visibility with approachable storytelling. By adapting the brand’s visual language to both large-scale displays and detailed print assets, the collaterals created an immersive and memorable experience that reinforced Klynk’s identity and message.
Workflow
Understood event requirements and key brand messages to be highlighted.
Designed initial concepts for large-format assets like standees and booth posters.
Extended the visual system to smaller collaterals including placards, brochures, aprons and t-shirts.
Conducted internal reviews and refined designs for consistency and impact.
Finalized artwork and prepared files for production across print and merchandise.
