Kodava Farmers is a homegrown coffee brand from Coorg, rooted in the traditions of the Kodava community. This project involved designing packaging that tells their story through bold illustrations and regional cues. The design had to feel authentic yet adaptable, working across both wholesale and limited retail formats. Rich in character, the final outcome brings the soul of Coorg to the forefront.
Year
2022
Challenge
To design packaging that authentically represents the Kodava community and Coorg’s coffee heritage, while remaining flexible for both wholesale and small-batch retail formats. The design had to convey warmth, storytelling, and regional pride without feeling overly commercial or generic.
Solution
A rich, illustration-led design that visually narrates the story of the land, the farmers, and the process behind each brew. The kraft base gives it an earthy, grounded feel, while the detailed visuals and structured label system add clarity, charm, and brand presence across formats.
Workflow
Researched Kodava culture, coffee farming practices, and visual markers of the region
Sketched and digitized narrative scenes based on real-life farm experiences
Developed a cohesive illustration style and label system adaptable for bulk and retail
Designed digital mockups to test layout hierarchy, legibility, and visual impact
Delivered final artwork ready for print production and scalable for multiple pack sizes
