Orange Figs by The Culinary Lounge is a subscription-based DIY baking kit brand for kids aged 4 to 15, offering interactive at-home experiences that blend fun, food, and learning. The platform encourages creativity and culinary exploration from the comfort of home. This project included digital collaterals for multiple platforms and print materials such as standees, cards and certificates.
Year
2021
Challenge
To design engaging digital and print collaterals for a kids-focused culinary subscription brand, while staying true to the existing visual identity. The key was to retain the brand’s cheerful and educational tone, ensure consistency across various formats, and appeal to both children and parents.
Solution
By carefully aligning with the brand’s established design language: colors, typography, and illustration style, the collaterals were crafted to feel cohesive and visually vibrant. From social media creatives to certificates, standees, and promotional cards, each piece was designed to feel playful yet structured, enhancing the brand experience without straying from its original identity.
Workflow
Studied the existing brand identity to ensure design consistency
Listed content requirements across digital and print platforms
Designed engaging layouts using bold type and vibrant visuals
