Paws N Hearts is a mobile pet clinic dedicated to providing on-the-go care for dogs and cats, with a focus on warmth, empathy, and comfort. This project involved building the brand’s visual identity from scratch including the logo, color palette, typography, and essential stationery. The design direction was driven by the emotional bond between pets and their humans, aiming to reflect affection, trust, and gentle care.
Year
2022
Challenge
To design a brand identity that instantly communicates warmth, love, and approachability while still feeling trustworthy and clear in a medical context. The identity needed to feel emotionally comforting without losing structure.
Solution
The branding leans into soft curves, friendly forms, and a bright, loving color palette. The logo combines a paw and heart in a way that feels both expressive and instantly recognizable. Every element from type choices to layouts, was designed to radiate playfulness and care, creating a system that feels as friendly as a tail wag.
Workflow
Started with understanding the emotional tone of the brand and the pet-parent relationship
Explored playful logo concepts that blend heart and paw symbolism
Finalized a cheerful yet clean visual system with brand colors and rounded typography
Designed stationery assets like business cards and letterheads to carry the brand’s warmth forward
Created digital mockups to showcase how the identity would feel across real-world touchpoints
