Sahara Cosmo is a beauty and skincare clinic offering cosmetic treatments with a focus on dermatological expertise and aesthetic care. This project involved creating a cohesive set of social media creatives for Instagram, following a refined, clean, and feminine visual style.
Year
2022
Challenge
To create a unified look for all social media content that aligns with Sahara Cosmo’s brand values: premium, soft, and trustworthy without feeling too clinical or overly styled. The visuals needed to work across promotions, tips, and general brand storytelling.
Solution
The creatives use soft pink backgrounds paired with bold magenta accents and subtle green highlights to strike a balance between elegance and approachability. This color treatment, along with structured layouts and crisp typography, gave the feed a clean, modern aesthetic that feels professional but not sterile, aligning perfectly with the cosmetic nature of the brand.
Workflow
Identified brand tone and audience expectations
Built a vibrant yet refined color palette
Created modular creative templates for varied content
Balanced bold color with clean design to avoid a clinical feel
Delivered a cohesive visual grid for Instagram
