The Culinary Lounge is an experiential cooking studio based in Hyderabad, known for curating unique gastronomical events. To elevate their corporate cook off experience, they needed beautifully designed recipe cards that reflect their brand personality and make cooking feel creative, elegant, and easy.
Year
2021
Challenge
The goal was to design collaterals that reflected the brand’s refined, modern aesthetic while being user-friendly in kitchen settings and to create cards that are :
Easy to follow
Visually appealing and premium
Consistent with the studio’s upscale yet modern personality
Functional in the kitchen
Solution
The cards featured a rich visual style with wooden textures, elegant black backdrops, and accents of the Italian flag to reflect the theme cuisine at the same time align with the brand's personality. Custom illustrations of food and clean layout structure made the recipe cards both attractive and easy to navigate, enhancing the cooking experience with a refined, thematic look.
Workflow
Aligned with the brand’s experiential dining concept and visual aspirations.
Planned the layout and structure of the recipe cards for clarity and engagement.
Edited illustrative food visuals using design tools for a cohesive aesthetic.
Applied a rich color palette with black, wood textures, and subtle Italian flag accents.
Finalized print-ready designs ensuring consistency across all recipe card sets.
